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Title: 'Camp Rock 2' Rocks the Search Box
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by Mike Krumboltz

Two years after airing "Camp Rock," starring Demi Lovato, the Disney Channel went back to the well with "Camp Rock 2: The Final Jam." The TV-movie aired on Friday night and pulled in a staggering number of viewers. Over 8 million people tuned in, the highest ratings of any 2010 cable movie.

Now, that's a lot of eyeballs. Disney frames it another way in a press release. If the film were released in theaters, it would have made around $63 million on opening night (provided every one of those viewers paid the nationwide average of $7.95 per ticket).

Web searches were also darn impressive. Online lookups for "camp rock 2" jumped 514% on Friday, and related lookups on "camp rock 2 soundtrack" and "camp rock 2 disney" were also incredibly popular. Even lookups for "camp rock 2 dvd" increased more than 200% (the DVD hits stores this Tuesday). Nearly 60% of the lookups came from fans 17 and younger.

The singing-dancing extravaganza, a sequel to the 2008 hit, starred a host of multitalented young stars, including the omnipresent Jonas Brothers. We ran the numbers to figure out which heartthrob was the biggest star in Yahoo! Search.

Ms. Lovato is far and away the most popular, followed by two of the three Jonas Brothers. However a couple of lesser-known stars beat out the final third of the Jonas trifecta in Search. Sorry, Kevin J. Better luck in "Camp Rock 3."

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