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Title: Recalls, Rescues, Reversals: August 2010 Buzz
News:
by Vera H-C Chan

Not everything was what it seemed this August, and we're not even talking about the Iraqi drawdown or the annual Mars hoax. Everyday staples like eggs harbored sickly bacteria, romantic vows became untangled, a "folk hero" regretted his actions, and a booted CEO found profit in disgrace. Even the groundswell of support for miners trapped 2,300 feet underground may not be what it seems. Below, the news that, by all appearances, triggered some further online digging.

Recalling the recall
As reported in an earlier post, 2007 may have been dubbed "year of the recall" too soon. These days, bad eggs sent searchers on Yahoo! scrambling for recall lot numbers to see if they harbored any infected products in their refrigerators. That wasn't the only call-backs, as warnings came out on tainted beef, too-hot GPS devices, and unhealthy medicine. After years of restraint, however, federal agencies now are being pumped up to crack down on companies with too many violations — perhaps starting on the offending egg farms with 8-foot tall manure piles.

Miners in limbo
In a year of workplace disasters, the Chileans miners' situation is at once good news and nightmarish. The good was that the 33 men survived a copper-gold mine collapse that trapped them 2,300 feet in the earth. The nightmare is how much longer these men must stay — at most optimistic two months, most realistically four months. By most accounts, including the miners' own, they are holding up as best can be expected, and one took the opportunity to propose a formal church wedding to his longtime partner. Yet as the world looks on upon this rescue effort, the miners and their families may suffer another survival issue: The San Esteben mining company, with its license suspended, says it can't afford to pay their salaries and the Chilean mining minister says labor laws prevent any government payouts.

No take-backs here
Three more case studies in the reversals department: Case One: Days after Bristol Palin and Levi Johnston (+3,613% in searches) announced their engagement, a hidden baby mama surfaced and ended the union. Now Johnston wants to take back his apology to his almost mom-in-law, and Palin will follow the Melissa Rycroft jilted route and work issues out on "Dancing with the Stars." Case Two: JetBlue attendant Steven Slater flirted with folk hero status after an on-the-job meltdown and emergency chute escape, but actually he really wanted his job. The JetBlue CEO may beg to differ. Case Three: The HP board made CEO Mark Hurd resign, after he settled a sexual harassment case, for dodgy expense reports. Disgrace so far has so far earned a $12.2 million exit package plus much more, and possibly another $30 million in stock sales.

Search Terms with the Biggest Percentage Changes Egg Recall (off the charts). See above. Earnest Borgnine (+32.086%). The 92 year old actor will get a SAG Lifetime Achievement Award. Maksim Chmerkovskiy Girlfriend (+20,702%). His ex is Karina Smirnoff, but his newest dance partner will likely be Kirstie Alley. Maia Campbell (+18,127). A camera caught the "In the House" actress and daughter of the late novelist Bebe Moore Campbell possibly under the influence. She's currently in the same rehab facility as Lindsay Lohan . Sturgis Motorcycle Rally 2010 (+18,119). Celebrating No. 70 with a Rock'N'Rev Festival with bands like Guns N'Roses, Wolfmother, and Daughtry. Patricia Neal (+16,858). The Oscar winner, who starred in pivotal movies such as "Hud" and "A Face in the Crowd," died at age 84. Ms Universe 2010 (+16,397%). What can we say — it's officially Miss, but some prefer Ms. Salmonella Symptoms (+12,335%). With bad eggs and meat, people are sensitive about feeling queasy. Craigslist Killer (+12,047%). Philip Markoff, accused of killing a masseuse, committed suicide on August 15; now Lifetime wants to do a telepic. Prop 8 (+10,847%). A federal judge ruled the same-sex marriage ban in California as unconstitutional.

Biggest Search Terms Lindsay Lohan Miss Universe 2010 Britney Spears Miley Cyrus Angelina Jolie Megan Fox Lady Gaga Elin Nordegren Kim Kardashian Jessica Simpson

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